Matt is a straight shooting sales and marketing maverick helping honest and ethical boat dealers, brokers and manufacturers. He delivers proven marketing and sales systems that generate additional sales at higher margins helping put more cash in you and your employees pocket without wasting money on traditional or trendy ‘Me Too’ marketing and sales tactics that flat out don't work.
My Rules… My Values
Straight Shooter - I believe straight up honesty is the only way. It’s what I teach my daughters, its how I handle my business and personal life and it’s what I expect from my Members. Sometimes honesty is not easy to hear but for me to provide maximum value to my Members, they must hear it. You may not like what I say all the times but know it is in your best interest to at least listen.
Work Smart & Work Hard (Only Doers Need Apply) - I only work with dealers and brokers who are willing to work hard when needed but prefer to work smart. That means, taking a little extra effort up front to implement proven systems that will make life easier (working less hours) and more profitable over the long haul. Hard work is only part of the formula to success but Smart Work is what makes business profitable and life enjoyable.
There’s a $5 Fine For Whining (Actually, no Whiners Allowed) - Life is too short to have whiners and complainers in my life. I don’t allow it from my girls and I don’t accept if from my Members. If you fit in this category, please save your money and do not invest in becoming a Member.
Being Profitable is the Only Way to do Right By Your Clients - Hypocritical you say? Non-sense. It is 100% the truth for me and my Members. My fees are not cheap! Your products and service should not be either if you want to create a fantastic business.Being a profitable business is the only way to provide your clients the service and value they deserve. Cutting profits to the bone is a sure way to lose clients over time and have a miserable business. On the other hand, higher margins lead to happier clients and more enjoyable businesses.
Family - My family is more important than any business transaction. If there is a conflict between making money and family, MY FAMILY WINS EVERYTIME! I assume yours does too.
Respect of Time - I am not available for inbound phone calls. As a matter of fact, my office phone is rarely answered. Emails are not returned within minutes. I do, however schedule all my phone calls in advance to provide for the most productive conversation. Prospects and Members are required to leave a message or email to schedule an appointment to discuss new opportunities. This allows me to provide maximum impact to my current Members by focusing on the project at hand without interruption. It does make me harder to get at the last minute however it also makes my Members more profitable which is more important.
Commitment to Success NOT Industry Norms - My Members are searching for what is most profitable, not what is normal in the industry. In my experience, ‘Conventional Wisdom’ is neither conventional nor is it wisdom. And, ‘Common Sense’ is rarely Common Practice. Those who are more concerned with the Status Quo than higher profits and a more enjoyable business are better off keeping their money. If you are not willing to change, I am not able to help you or your business.
Confidentiality - Because my Members are very busy running successful businesses and implementing systems for a more profitable and enjoyable business, I do not release Member names. If and when you become a Member, you will appreciate this rule.
Boating Fun - If you are in this business, you have a passion for boating… (or you should). My most successful Members and myself enjoy spending time on the water to remind ourselves that we do more than just help people buy boats. We help change their lives by making boating the best part of it!